Analysis of two magazines:

 Both of these magazines use white backgrounds in order to represent health and beauty as the colour white has the connotation of peace, power and tends to have a bigger picture.
In the mens fitness magazine, they have BOLD text throughout the entire front cover showing how the magazine is more masculine and relates to the target audience as they relate fitness to bulkiness. They also use John Cena in the magazine as he is an idol to people getting into fitness as well as wrestling finatics.                                                                                                                                                                             Southern Beauty magazine uses a lot of fancy/decorative text relating to the target audience. The colours used are bright and eye catching, They use these colours as it is visually more pleasing to females attracting them to come and read the magazine. Men tend to prefer darker colours as they see it as a more masculine factor hence the reason they use big black bulky text in the "GET BIG" in the Men's Fitness magazine.